Go Mad
for Premier League in USA

Roles:
Strategist // Wesley Powell
Copywriter // Ellie Thompson
Art Director & Designer // Isabella King & Aamani Sharma

Selling young yankies on soccer is one hell of a challenge, but Premier League connects in a way no other organization can: It’s an unadulterated frenzy with the rowdiest sports fans on the globe. We’re telling young women, and all of those who boil over with pent up emotions, to go mad.

This campaign steals attention from the 2026 World Cup.

Link to Tactical Brief

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Wesley Powell

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